Solving three challenges of innovation

One of the challenges for many inventors is identifying the market potential of their idea.  Another challenge is manufacturing their idea.  Perhaps the biggest challenge is distributing and selling their idea.

Check out how Quirky solves all three of these problems by crowdsourcing opinons about new products and helping inventors to get started.  Some of the products developed on the website even sell on HSN!


About Anne
I'm a marketing professional with a deep passion for delivering a memorable Customer experience from the very first time a Customer encounters a brand. I have a strong focus on technology commercialization and marketing innovative products. While I was a student at the University of Toronto, I founded Young Inventors International, a not-for-profit organization that has worked with more than 2,000 university student innovators.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: