SXSW – The First Morning
03/16/2011 2 Comments
I spent the weekend in Austin at South by Southwest Interactive with the imo team, which I recently joined.
This was my first time at SXSW and I had a great time. The event was much larger than I expected – close to 20,000 attendees over the course of a week. This made for some pretty packed sessions and escalator rides!
I arrived late on Friday night, so the first panel I attended was on Saturday morning – Social Media Mythbusters, presented by Peter Kim of the Dachis Group. Peter had some fantastic examples of memorable marketing campaigns, including one from Nuts Online about their “nutty” campaign to save Jericho. Nuts Online shipped 40,000 pounds of nuts to CBS to lobby for the show to be saved.
I’ve met Jeff from Nuts Online and I love that the company is a family business that has been passed down for three generations. I also love that they sell the most excellent chocolate-covered macedemia nuts ever!
Back on track.
I then attended a “Core Conversation” (i.e. an interactive session in which the participants and speakers sit in a circle and interact closely), hosted by Cathy Brooks, Founder & Raconteur at Other Than That, and Ellen Mcgirt, Senior Writer at Fast Company. I’ve been a subscriber to Fast Company for 7(!) years, so I was excited to listen to the hosts’ (and fellow participants) discussion of online identities and authenticity, and let Ellen know that I’m a loyal subscriber.
After the session, I met Michael Margolis of Get Storied, a professional storyteller. Michael helps companies and individuals create narratives around their work and passions, which I thought was a fun way to spend the work day 🙂
And that was just the start…