SXSW – The First Morning

I spent the weekend in Austin at South by Southwest Interactive with the imo team, which I recently joined.

This was my first time at SXSW and I had a great time.  The event was much larger than I expected – close to 20,000 attendees over the course of a week.  This made for some pretty packed sessions and escalator rides!

I arrived late on Friday night, so the first panel I attended was on Saturday morning – Social Media Mythbusters, presented by Peter Kim of the Dachis Group.  Peter had some fantastic examples of memorable marketing campaigns, including one from Nuts Online about their “nutty” campaign to save Jericho.  Nuts Online shipped 40,000 pounds of nuts to CBS to lobby for the show to be saved.

I’ve met Jeff from Nuts Online and I love that the company is a family business that has been passed down for three generations.  I also love that they sell the most excellent chocolate-covered macedemia nuts ever!

Back on track.

I then attended a “Core Conversation” (i.e. an interactive session in which the participants and speakers sit in a circle and interact closely), hosted by Cathy Brooks, Founder & Raconteur at Other Than That, and Ellen Mcgirt, Senior Writer at Fast Company.  I’ve been a subscriber to Fast Company for 7(!) years, so I was excited to listen to the hosts’ (and fellow participants) discussion of online identities and authenticity, and let Ellen know that I’m a loyal subscriber.

After the session, I met Michael Margolis of Get Storied, a professional storyteller.  Michael helps companies and individuals create narratives around their work and passions, which I thought was a fun way to spend the work day 🙂

And that was just the start…

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About Anne
I'm a marketing professional with a deep passion for delivering a memorable Customer experience from the very first time a Customer encounters a brand. I have a strong focus on technology commercialization and marketing innovative products. While I was a student at the University of Toronto, I founded Young Inventors International, a not-for-profit organization that has worked with more than 2,000 university student innovators.

2 Responses to SXSW – The First Morning

  1. rush khan says:

    Being a nut about “nuts.” Pleased that “Nuts Online shipped 40,000 pounds of nuts to CBS to lobby for the show to be saved.”

    Congrats!

    ush

  2. rush khan says:

    Patent Reform: The America Invents Act of 2011
    It appears that the long debate over United States patent reform may be nearing its end. On March 8, 2011, by a vote of 95-5, the United States Senate passed patent reform legislation now titled “The America Invents Act.” The Act contains provisions that:

    • Change from the existing “first-to-invent” patent system to a “first-to-file” regime.
    • Create new “post-grant” review procedures for third party patent challenges in the Patent and Trademark Office (PTO).
    • Create a new Supplemental Examination Process, to permit patent owners to seek additional review by the PTO, correct “mistakes,” and avoid some assertions of “inequitable conduct.”
    • Eliminate defenses in patent litigation based on the failure of a patent to disclose the “best mode.”
    • Limit standing in false patent marking cases to persons who have suffered “competitive injury.”
    • Authorize the PTO to prioritize examination of patents important to the national economy or competitiveness.
    • Allow the PTO to set its own examination fees and retain any excesses for use in funding PTO operations.

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