The Importance of Passion in Entrepreneurship
01/02/2010 Leave a comment
As I was interviewing Aaron Fulkerson, co-founder and CEO of MindTouch and my latest guest on the YII Entrepreneur Podcast, I realized that all of the successful entrepreneurs I had interviewed over the last few months share one (obvious) trait: a deep passion for their business. This passion is essential for two reasons:
- First, you need to convince others to buy into your idea and if you’re not excited about what you’re selling, it will be difficult for them to get excited, too.
- Second, building a venture is an all-consuming task. As Aaron mentioned in his final words of advice, the reason his company is so successful is because of a huge amount of hard work. If you are not passionate about your idea or company, it will be difficult to maintain your stamina for long periods of time.